Why Online Reputation Management & How You Can Improve It?
It is a fact that your online Reputation is affected greatly by how others perceive it. Unfortunately, what people say on the Internet isn’t always true. However, you can take steps to protect your online reputation so that your business can continue to thrive.
Keep reading to find out more on Online Reputation Management.
Claim your Brand
One of the primary ways you can manage your reputation is to claim your business brand online and take charge of the content about you. Use either KnowEm.com, UserNameCheck.com or NameChk.com to locate every online instance of your business name popping up. You only need to use one, but any of them can let you know if anyone out there is misrepresenting your business or speaking ill of you.
If you find negative content about your brand online Reputation, get rid of it. It is on a Web property you control, like a comment on your blog, delete it. If you need to, send a request to the Webmaster where the content is. When they do remove it, make sure it no longer shows up by using the Google URL removal tool.
Make sure to hire professionals to run your social media pages. These pages are important to how customers see your business. While you want to avoid sounding too much like a robot, it’s okay to be somewhat personal, so long as you strike a good balance.
Write articles on other sites for a better online Reputation. It can help many people see you as a professional. End your articles with your name, company, and a link back to your website. Where you write will depend on the purpose of your business, your niche, and your target audience. Try to keep the content as relevant to these items as possible.
Personalize each of your responses. Avoid using templates for your responses. Instead, personally write each response as if you were talking to your customer’s face to face. Your customer will know if you are using templates and will feel as if you do not care about their opinions or business.
Keep your current customers happy while recruiting new customers. Many companies use flashy media to reel in new customers and do nothing for their current customers. This can backfire and cause a decrease in your overall profits. Instead, offer to return customers incentives which aren’t offered to new customers. It will let your customers know that you appreciate their business.
No Fake Reviews
Never post fake reviews and comments that would put your business in a positive light. Whether you believe it or not, most customers will know when they are being duped, and they will lose trust in you and your company. Instead of gaining customers, you may end up losing them.
Take the right steps now to protect your online reputation. It would be unfortunate if your best efforts were thwarted by posters who do nothing but spew untruths. You can prevent this by being proactive and staying in the driver’s seat. Use the tips you’ve just been given to help you do just that.
Bhavin is an Internet Monetization Consultant with more than 8 years of experience. He runs a Digital Marketing Agency called Thanks Creation9. They help clients to Build & Increase their Online Visibility, Value, and Visitors.