Can one really rely on SEO to grow a small business? Yes, it is possible. SEO can have a great impact on your small business in terms of growth and visibility. The popularity of SEO lies in the fact that it is absolutely free. But, if you can’t figure it out yourself, you will need an SEO consultant to help you out.
Although challenging, it still remains the heart of digital marketing. While paid advertisements will bring leads during the time the campaign is still active, SEO continues to bring in leads as long as the website is still active.
Search engines like Google, Yahoo and Bing are used by millions of people to search for information, products, and services. Having a website gives you the opportunity to claim a large portion of these people to visit your website and become customers/clients.
Your job is to make sure your website appears in one of the top 5 positions in search engine result pages, for the keywords being used.
And this is where SEO comes to play.
SEO can help your website rank top on search engine results. It is free and leads to long-term growth.
In order to get better results with SEO, startups need to focus on On-page and Off-page SEO.
This is what you do on your website to get a better experience on search engine result pages. This has to do with optimizing keywords in all your content. Backlinko ON-PAGE SEO guide.
This is what you do outside your website for better SEO experience. For example, promoting your business on other top publications in your industry in the form of a guest post. Building backlinks is also another Off-page SEO strategy.
To help you out, here are the top 5 SEO tips that you can apply to get results for your business.
1. Title Tag and Description
This is very important for your home page and internal pages. You have to make sure the title tag and description for your website are properly fixed to enable Google easily crawl your website.
2. Keywords Optimization
This is another important tip that must be worked on if you want your startup to gain visibility on the net.
Keywords that you want to be recognized for must be included in your page title and headings. You will also need to include closely related keywords into the body of your content.
3. Register with Google and Bing Webmaster Tools
Ordinarily, after the creation of your website, submission of your website URL to various search engines like Google and Bing should be the next step.
Doing this, you are informing search engines about your website and future content update.
4. Create Good Content
You should only publish content on your site that is both SEO and human-friendly. It is quality over quantity. SEO friendly content has a better chance to display on the first page of the search engine result page.
5. Optimize for Local SEO
Local SEO is mostly for a startup looking to gain customers from their location. When users search for a business using location in their search keyword, businesses operating in a particular location shows up in the result page.
So, if you want your business to attract customers from your location, you will need to optimize your website for local SEO.
• Register with Google My Business – It is free and very easy to set up.
• Register your business with local directories.
SEO is one important tool you must not overlook as the owner of a startup who wants to compete online. SEO can help you get more customers, increase your brand awareness and grow your business.
If correctly executed, it can be the best investment for your small business.