Search Engines are proven to be an important asset for businesses. They cater to provide the most relevant searches to your query over the internet. This makes the internet a chief platform of marketing and promotion. The tactics that are used to appear as relevant in the search engine is Search Engine Optimization. At its initial stage, SEO was only crucial for the business world. Now, as the time is growing, many types of industries are developing. Nonprofits are one of those, who mostly depend on donations.
SEO on Nonprofit websites is as crucial as it is for the business website. However, there is a limitation when it comes to SEO in nonprofit websites. It is the funds. The Nonprofits have a very limited source of income which is via donation. With a principal of helping others, they don’t focus on earning yet they need funds because the operations of promotion and SEO require money.
In this post, I will give you an idea of how a nonprofit should implement SEO. These incredibly awesome steps will make sure that it is not about finance, it is about tactics and smartness.
Let’s go ahead and see how cool smartness is in terms of SEO of nonprofits,
Here you go,
Always Target High Intended Keywords
The keyword is the soul of SEO process on any website. You need to be extra conscious when you are selecting keywords for your website. These keywords will be the main element which will bring people to your website, which will improve first your website visits, then increase their interest which eventually ends up in them joining you to help you with your cause.
So, go for high intended keywords, these must resemble your organization’s brand, name etc. There are cases where these high intend keyword might not get high volume traffic. What they can do is bring the qualified traffic (May be or may not be in high volume) to your website. This qualified traffic helps you in your organization’s goal and motives.
Emphasize On Content With Well Researched Stats
Content will always be the king whether it is a profit website or nonprofit website. But the layout of the content is very crucial here. You need to be very specific in almost everything you present in your content.
Make sure to do an exhaustive research before presenting the content to your viewers. Collect all the stats for the content and present it to your audience. These stats will build the authority of yours over your audience. Authoritative content builds trust and trust build relationships. You want to build up a relationship if you want your audience to serve your cause.
Optimize Your Content Efficiently
When you create the required content, you need to optimize the content with high-end keywords, HTML tags, and other important kinds of stuff.
The first thing here you need to do is include all the high-end keywords that can bring qualified traffic to your website. These keywords will ensure you to be listed in the Search Engine Result Pages. No matter what your rank is, but first you ought to get listed on the list.
Now, you need to insert some HTML tags to make Google understand the relevance of each of your keyword.
Some of these tags are,
The <title> tag is the name of your page that’ll show up in Google search results. This tag needs to include the keyword you’re targeting so both Google and users know what to expect from your page.
The <meta> tag lets you fill out the gray text underneath the title of your page. This doesn’t have a direct impact on rankings, but it does help users understand what they’ll learn from visiting your page.
Last, the <img alt> tag lets you add a concise description of each image you use on a page. Search engines can’t “see” images like people do, so they rely on text information to understand what’s on your page. By telling them directly with the <img alt> tag, you can increase your search rankings with minimal effort.
Promote Your Content
Now, since your content is efficiently published on your website. Now you need to promote it among the other bloggers and webmasters. When you are a nonprofit organization, it is super easy for you. All you need to do is send them your content’s link and ask them to promote it on their website.
Most of the reputation oriented business owner to publish your content without giving any trouble as they know the power of SEO.
Keep Testing Yourself with New Tactics
You have to understand that marketing tactics changes periodically. So, you need to keep trying and testing new factors frequently. Repeat the above steps in order to get high-quality information. Try new things always.
Also, make fair use of Social Media to promote the nonprofit on social media platforms.
Winding It Up
So, these are the ways that will help you to gain popularity for your nonprofit. Just make sure that the website’s navigation is simple, the design is minimal, the loading speed is either very good or at least AOK. Rest assured you will get traffic that will be relevant to your cause.
I do hope my post will help your nonprofit to gain SEO rankings that will help you to increase the amount and quality of the traffic on your website. Did I miss something? Please let me know via comments. Till then, have a great day ahead.
Morris is web developer/ designer from Singapore, specializing in website development & wardress website management. He enjoys writing blogs on designing trends, update & Technologies.