but end up vague and boring with clichés all through your text. You need to keep your readers coming, and that is why every time you offer a good start, you must maintain a flow of good
content. Avoiding these five clichés helps improve your content hugely.
The Old School Introduction
Also known as the 30,000 feet introduction is very common in your schooling days. The idea was to start broad and go narrow as you descend. An introduction that begins far ends up failing to
introduce the reader to the narrative. Moreover, the reader already knows the information provided. The problem is that you might need to do another paragraph that the details of your
upcoming article. The solution is to remove the original paragraph and go with the second one, which seems quite detailed and can service an introduction. Another way is to create third party
credibility by using a quote or a statistic. This gives your introduction more power in the leanest way possible.
“We All Know”
The idea of content marketing in most cases is to get the reader on your side. One way is to assume they are on your side by using the " we all know" phrase. This might have worked on the first days but appears clumsy. Assume the reader knows; then you might be wasting their time. The solution is to empathize with them subtly. Use a fact or an analogy and appeal to the
reader’s logic and you will have got their attention correctly.
In This Article, I Am Going To
This looks quite conversational and friendly but very usual. Even though it helps, you move to the body smoothly maybe you should try another easy road. You can start with a, here is how,
you can do this, among other related statements to introduce your body. It looks new and natural.
This is very common, and people have used them for a long time. They are good and always poke the reader, but this method has been in the market for a long time. Most people that have
the time to read your blog will answer the rhetorical question. The fear is that they might drift from what you intended to get from them by taking a different stand on the topic. One solution
to the cliché of rhetorical questions is to go with statements. Change the question, “how can you not take coffee?” to “you can take coffee.” The idea is to keep them on the yes side early in
your text to get a yes at the end. There are good reasons for less rhetorical questions in your
The acronym game
It feels cool to hear a financial writer say ROI rather than Return on Investment or IPO rather than Initial Public Offering. You might be wondering why avoid acronyms when they are an easy
and enjoyable way of saying things. The answer is that acronyms are not universal at least the above are, but not all people ate into the acronyms game. They will see it on your article paste,
search it, get distracted from your page, and end up closing it. What you can do is to use the long of the acronym, like, “conversion ration optimization (CRO)… “As you continue. It appears
tiresome, but remember, reader first.
The clichés to avoid when marketing are many. Look out for them and work on avoiding them. Your articles will look more professional, and your figures might change.
Lori Jones is a professional writer and a contributor to HotEssayService Lori has a big experience working with CRM platforms, creating content strategies and launching
websites for many renowned companies.