Blogs have been used to provide information about services and reach a wide audience. Blogging or content strategy is not limited to adding articles to the blog section of the website. It has become the combination of infographics, newsletters, promotional videos, and case studies. Moreover, it is essential to distribute that content to give an exposure for increasing the traffic and creating brand awareness.
There are few steps to be taken to implement distribution strategy for blogs
1. Collect all the essential information about existing distribution platforms
Determine which platforms have been used by the company. Following are some of the platforms to consider:
- Email newsletters
- Company website
- Case studies.
- Social media platforms such as Facebook, Twitter, Linkedin, and others.
2. Begin creation of content cycle
Begin creating content cycle around the blog on the basis of availability of resources such as staff, times, and money. These include-
- Article distribution
- Press releases
- Optimized SEO content
- Premium content
- Ad retargeting
3. Decide the frequency of the distribution
This is one of the difficult phases of the distribution. The frequency of the content is advantageous as it increases the value on various platforms of social media. For instance, deciding the strategy for premium content, which requires paying a fee for posting on a platform, is crucial. The paid content is of high quality in comparison to free content. One of the benefits of using premium content is that it is of the highest quality and unique. Posting it frequently will add value to the business.
So, remember creating a distribution strategy for a blog or content in order to offer value to already existing and new content will help in driving more traffic as compared to the past.
Along with distribution strategy, there are few essential steps that need to be taken to take blogging to the next level. Those steps involve utilization of different types of content to promote the brand. They are following types of content:
1. Graphic design formats
Infographic – Infographic provides a whole lot of information through a combination of text, charts, and diagrams. They are attractive and easy-to-read.
Case study – Through in-depth analysis, case studies show how a company solved problems and how it can help others.
White paper – Although they were introduced by the government, they have become a commonplace. White papers involve insights on complex issues and their solutions in simple terms.
2. Video or audio formats
Video content – This type of content has been used across various platforms and became prominent. Video and audio assist in spreading a lot of information about the brand, service, or product in a short time and creative way.
Podcast – Audio shows that can be can be listened to online or downloaded on a computer are nothing but podcasts. They help in spreading the message and information to the wide audience. Depending on the purpose for which they are used, the duration of podcasts should be decided and in-depth information can be conveyed.
Blogging is no more about only offering textual information. Different ways can be used to attract customers and spread awareness about the business. Blogging is one of the few essential elements of branding. Being one of the leading Digital Marketing institute in kolkata , CICE helps businesses create awareness, increase visitors to their traffic, and reach a wide audience.