It is typical thinking of everyone that a logo is one of the most significant aspects to boost up the brand’s appearance, but the truth behind this saying is that a logo is the only one thing that helps the brand to standout and makes it look different from other brands.
The importance of logo for school is very high, without a unique logo design it would be very difficult for the schools to get into the competition to serve the best education of whatever category they are offering as there would be no feature to represent their excellence. A school is surely known by the quality of education they provide, but the fact is undeniable that their logo is the only thing that represents them in the society, which is why it is vital to design the best logo for the schools.
Discussed below are some of the handy points that a logo designer should keep in mind to create a flawless logo design for the school.
Learn About the Institution
The most essential step in order to make sure that the design of the school logo is successful is to have a good grip on the details of the institution. It is obviously not necessary that if the school is hiring you to design their logo, it only means that they are an educational institute. There are so many types of school to provide various training to the people, which is why it is essential to get the right knowledge about the institution.
- Target Audience Should Be Kept In Mind
If it is an educational institute, then more likely the target audience will be students of young ages, but if it offers any other education like if it could be a dancing school, or musical school, or maybe school of martial arts, or anything else, then there will be people of different age groups. Knowing the audience is most important because the best logo design is the one that speaks the audience mind and grabs their attention instantly.
Understand the Core Message of the Institution
It would be best if the logo designer would have the meeting with the institute’s owner and discuss all the possibilities for the logo design of the school. The essential points that are needed to understand the core message of the school include their aim, future goals, and how they are willing to bring a positive change to improve the environment. Make sure to clear out all these aspects before planning the logo so that you can design it more relevantly.
An Academic Logo Has to Be Simple
There is surely a significant difference between designing a logo design for the food industry and a logo design for an educational institute. The best logo design for the schools is the one that is designed in a simplistic way. It should not be too ornamented or developed in such a way that it is too hard to explain or understand. A professional logo designer is always cognizant of the fact that a good logo design is the one that is easily comprehensible by the audience or anyone who sees it.
Make Sure to Make It a Memorable One
The logo design has its worth only when it leaves a notable print on the viewer’s mind. The best example of the memorable logo design is the logo of Apple Inc. People assume that the design of apple makes it unforgettable because it is linked to the name of the company, but the reality is slightly different from this thought. The only reason that Apple’s logo is remarkable, because of the bite that has been taken on it; if the design would be a complete apple it would have made no difference, it is the bite that makes it unforgettable. Although it is a very small aspect but it has great significance, which is why logo designers are pushed a little to think out of the box to brainstorm to include a small difference to make the logo design a memorable one.
- Do Not Overcrowd the Logo Design
Avoid adding too many details in the logo design to make it more complicated. Many logo designers have this perception that if they add too many niceties in the logo design, it will reflect their talent and knowledge about logo designing. However, it will only show the level of logo designer’s unprofessionalism if they include too much ornamentation in the school’s logo design. It is highly imperative that the logo design of school has to be very simple and decent at every cost, which should only be comprised of minimal details.
Understand the Color Theory to Apply the Right Colors
There has been a very thorough study done on the colors, and according to the psychology that came up after the study, it has been observed that every color and its various shades have all the different meanings which display a very different message when used in a logo design. As the logo designers are supposed to learn about the institute at the beginning of the project, they are bound to use only the colors that suites best for the school’s profile.
Avoid Using Too Many Colors in the School’s Logo Design
A good logo design is the one that has very few logo designs. It has been detected by many people that most of the schools’ logo design is in either in black and white colors, or they use neutral two-tone colors in their logo designs to make it look sophisticated. A logo designer should only use two-tone colors in the logo design to make it look like it should be.
Note: A school logo design can also be design in three-tone colors at most, but only in some cases where there is an essential need, else the logo has to be designed using only two-tone colors.