Digital marketing is the foundation of modern marketing because all other forms of marketing are either outdated or possess limited scope. All kinds of businesses, including IT companies, educational institutes, law firms, and medical facilities, are employing it. Digital marketing is more accessible in contrast to traditional marketing and has the capacity to captivate an international audience. Many people refer to it as internet marketing, which is not false because it mainly utilizes online platforms and resources. It is a flexible form of advertising that is customizable for any budget or set of requirements. Below are the 5 major tiers of Digital Marketing:
1. SEO Content Marketing
Development of Search Engine Optimized content helps improves the ranking of your website and generates leads. When users look up terms that match your keywords, your web page will appear among the search engine results. High SEO scores will allow your content links to appear on the first page. As a result, more people will visit your website and become potential clients or subscribers. You do not have to pay anything for this type of marketing, but obtaining excellent SEO scores is no joke, and needs ample time. You will have to create a lot of high quality, genuine, and original content to appear in the top organic results. In addition, backlinks and references from high rated websites can aid in speeding up the process.
SEM (Search Engine Marketing) is paid marketing that provides a shortcut to elevate the rank of your website. Whenever you search for something on Google, you may notice one or more advertising pages at the top of organic results. The owners of these sites may not have the best SEO content, but they are paying money for promotion on the first page. Most users only click the first few results, which is why this is a promising strategy to gain recognition. If your web page does not make it to the first page of results, it is unlikely to attract any leads.
3. Social Media Marketing
Social media platforms like Facebook, Twitter, and Instagram, have millions of daily users. They provide a vast audience for your advertisements, which can resonate with potential customers from all over the globe. Facebook is most suitable for this kind of marketing. You can create a free Facebook page for your business or company, and display whatever you want to sell. You can take advantage of paid Facebook ads by setting a daily budget and determining your target audience. You can start as low as $10 per day. Facebook will suggest your page to users that match your definitions.
4. Google AdSense Marketing
When you are skimming through blogs or E-commerce websites, ads may appear between content sections or on the sides of the page. The ads are usually specific to your location or browser history. You can create such ads for your products or services by using Google Adsense. These paid ads have the potential to reach the right people, and the frequency of occurrence depends on your budget.
Email marketing does not sound enticing but is responsible for generating more than a quarter of sales for online stores. All it requires is a well-crafted email that convinces the user to visit your website. Your landing page must display lead magnets that compel the user to make a purchase or subscribe.
6. Mobile Phone Marketing
This is an effective approach for offline marketing because practically everyone has a phone; a person is naturally inclined to check out any incoming texts. You can simply purchase contact numbers for a target area, and advertise your product or service through mass messaging. Despite the high returns, it is only feasible for localized marketing.