The online market has significantly grown over the past few years. Nowadays, the online market is overcrowded with various ecommerce businesses that are competing for the hearts and minds of online consumers. This makes it very difficult to stand out in the (massive) crowd. Online shoppers have plenty of options to choose from and the only way to truly get their attention is to differentiate from other businesses.
One of the primary goals for every ecommerce business is boosting sales and having engaged and loyal customers. But, in order to achieve that you’ll have to work on your marketing strategies and campaigns, so that you can convince your target audience that you’re the right business for them. Therefore, here are a few killer ecommerce marketing tips that can help you give your business a much-needed boost.
Improve your email campaign
Email can be one of the most powerful marketing methods for ecommerce businesses, but only if you use it the right way. Email helps you nurture your leads and lead them down your sales funnel. Simply put, you aid potential customers in making a desired action on each step of their buyer’s journey, by sending well-crafted and tailored messages to them via email. Not only that, but email marketing yields one of the best return on investments in the marketing world. For every $1 you spend on email marketing, you get 38$ in return. That’s 3.800% ROI.
Moreover, 72% of online consumers prefer to receive personalized offers via email than over social media networks. That makes email nearly 40 times more effective at generating new leads than Facebook and Twitter combined. If you take time and effort to properly nurture your leads, your email camping can help you significantly boost your sales and conversion rates. For instance, avoid one-size-fits-all campaigns and focus on email segmentation. By segmenting your email list, you can experience a 100.95% increase in click-through rate, as well as a 14.32% increase in open rate. What’s more, marketers have reported experiencing a 760% increase in email revenue after using email segmentation.
Create a loyalty program
A loyalty program may as well be exactly what your ecommerce business needs to retain customers and ensure business success. As a matter of fact, 83% of customers are more willing to continue doing business with you, thanks to the loyalty program you have implemented. In addition, 76% of consumers have stated that being part of a loyalty program is crucial for their relationship with a brand. But why are loyalty programs so beneficial to your ecommerce store?
The main reason is that loyalty programs help you retain customers and ensure their engagement, as well as their loyalty. What’s more it’s about 6 to 7 times more expensive to acquire a new customer than it is to retain one. In addition, existing customers oftentimes spend 67% more than new customers. Therefore, if you manage to increase your retention rate by just 5%, your profits can increase up by 95%. That’s why you should focus on implementing a loyalty program that will suit the needs of your customers.
Opt for mobile friendliness
Mobile traffic has already surpassed that of desktop. That’s why it’s important to focus on mobile users, and to ensure customer satisfaction and enjoyment. Having a mobile friendly website increases chances of consumers doing business with you by 67%. Also, 61% of consumers will abandon your website if it isn’t optimized for mobile. Mobile friendly ecommerce website is simply a must-have nowadays, otherwise you’ll lose customers to competitors that focus on providing mobile service and experience.
Make sure you implement a responsive design that can adapt to various devices and their screen sizes. If you have difficulties managing on your own, you can always consult with a digital agency that can help you out. Mobile users also have specific needs and expectations you must attend to. For instance website speed; 64% of mobile users expect your pages to load in less than 4 seconds, while 40% of mobile users will leave if it takes more than 3 seconds for your pages to load properly.
Leverage customer reviews
Having satisfied customers can greatly boost your marketing efforts. Leveraging customer testimonials is one of the best ways to ensure that more people will be interested in your ecommerce store. The main reason is that 91% of online consumers do in fact read online reviews as part of their research. Not only that, but 84% of online consumers trust reviews as much as they trust personal recommendations.
That being said, 92% of consumers will actually trust a recommendation by others, even if they don’t know the person making the recommendation. That’s why customer reviews can be extremely beneficial to your business. Word-of-mouth recommendations have the potential to influence other potential customers to make a purchase at your ecommerce store. Moreover, 81% of people on social media are influenced by their friends and family’s posts. That means that satisfied customers can easily become influential advocates for your business.
Include a live chat
Customer service and support is crucial for ensuring their satisfaction and a seamless experience on your ecommerce website. Live chat allows you to communicate with your customers on the spot and provide them with answers to any questions or issues they might be having. It improves the overall customer experience, because customers can get their answers right away.
In fact, 79% of consumers stated they prefer live chat due to the quick responses, while 46% agreed live chat was the best method of communication. Not only that, but live chat doesn’t solely help improve your customer’s browsing and shopping experiences. It furthermore gives you an opportunity to collect feedback from your customers and improve your efforts, as well as your website aspects or product features.
Being able to meet customer expectations and needs is crucial to business success. Your marketing strategies should make it clear to your audience that you’re able to do that and more. Improving your efforts to deliver value to your customers not only ensures their engagement and satisfaction, but also elevates your business on the market and gives it a strong competitive advantage.